Advertising Age, an authoritative advertising magazine in the USA, printed Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the birth of placing”. The picture fundamentally expresses a method a consumer thinks about the feelings and the brand when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the business can assemble a competitive advantage for the brand.
Brand placement, however, is to let others remember your procedures in this complex and drenched competitive environment (Graphic IV shows the relationship among brand identification, placement and comprehension). The consumers interpret all advice that is got and form a subjective perception of the brand or its impression. A business builds its brand image through trade communication with its consumers. Perspectives of Brand recognition is how a man sees himself, brand placement is how this individual describes himself and brand awareness is how others look at this person. In these four steps, the principal job of brand positioning” is to have the brand recognition content and brand value orientation communications communicate with the target consumers. Lots of people are confused about the relationship between branding placement and ” well, it truly is because they confuse branding” itself with management measures and brand development.
The picture basically expresses a method a consumer thinks Need of Positioning your brand the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the firm can build a competitive advantage because of its brand.